Hi, welcome!

Welcome to Every Bitch Needs a Scrunchie! 

Hi, I'm Kenzie! I want to welcome you to my small business! 

A little bit about every bitch needs a scrunchie... every bitch needs a scrunchie started my senior year of high school (spring of 2018). I started to make very small amounts of scrunchies with the support of my home education teacher and friends. one day during band class, I created an instagram and started selling the scrunchies to a few of my friends and here we are now... :) 

one of my favorite questions is, "why is it called every bitch needs a scrunchie?" and this can be traced back to the beginning of my small business one random day in math class senior year. one of my best friends, Conor, thought of this name and it has stuck ever since. this name means a lot to me (and just feels very fitting), especially since it was named by Conor. Conor was one of my biggest supporters from day one and when he passed away in 2020, I became more motivated than ever to continue this business that he played such an important role in. I also want to give credit to Megan, a friend and teammate of mine who created my logo that I absolutely love!

throughout the years, I have created many more products then just scrunchies, but scrunchies will forever be at the core of my small business. I love experimenting with new products, so if you have any ideas please send them my way! being apart of events and markets is my favorite part of my small business because I get to meet all of you and be able to hear your thoughts on what I have created. 

one of my favorite accomplishments with my small business is winning the bubblr boost your future contest! thanks to all of our friends and supporters who voted for us! you can view the video here!

Our new adventure! 

we have officially opened our first store downtown Madison! this is a mix of a few of my favorite things - every bitch needs a scrunchie, coffee, retail from local small businesses, and more! we are located at 626 langdon street in the heart of downtown. to learn more about the expansion of our business, please check out our other website that focuses on the shop! this can be found here

A little bit about me... I live in McFarland, Wisconsin, which is right outside of Madison, Wisconsin! I graduated from UW-Madison with my Masters of Social Work in May of 2023. although I love the field of social work, I am proud to say that I am now doing every bitch needs a scrunchie full time now! 

thank you for taking the time to visit my website! please reach out to me with any questions, comments, concerns, thoughts, or anything else! i'd love to hear from you! 

email - everybneedsascrunchie@gmail.com

instagram - everybitchneedsascrunchie